As the lead designer on the project, I created a full brand identity for John Frasier’s new restaurant, La Marchande. This encompassed developing a hand-drawn logo, crafting custom illustrations, and producing a comprehensive suite of collateral. Drawing inspiration from the building's rich history in the Financial District, once a bustling hub for traders of exotic goods and silver, we crafted a compelling narrative centered around a character we named La Marchande (the female merchant). Client: John Frasier Agency: Pandiscio Green

‍